Developing energy products for cycling, entailed a lot of research at the elite level. The thing that stuck out was the physical demands that face an elite Tour cyclist like Cadel Evans. Athletes like Cadel race over 150 or 200km, they regularly climb mountains higher than any mountain in Australia and the amount of calories they need to consume to fuel their sport is incredible. Cadel has proven himself as a world-class performer. The basis of a healthy life is good food and plenty of exercise. Even on a long bike ride or after an intensive gym session, the food that you put into your body should be enjoyed. Natural ingredients such as oats, rice, grains and fruit are used in the following products and will reward the effort you put into being active.